Welcome to the Burrminator
22 February 2010 in FormalitiesIf you don’t like reading a lot, click here for the one liner summary of this entire post.
The Importance of Humility
- George Arliss
I’m not at all familiar with the author of that quote, but the meaning of it resonates perfectly with the point that I wish to express. There are many things that I am very knowledgeable about. Ask me something about the game Guild Wars, I’ll give you the answer. But on the opposite side, there are many more topics that I have absolutely no clue about (Mr. Arliss to name one). Among the most valuable things that I have learned from my college experience is respect for the value of humility. It’s not quite as simple as that, however, since humility without confidence is simply detrimental to yourself. A healthy mixture of humility and confidence is the attribute that I have seen in the people whom I respected the most. The ability to admit that you don’t know something, but also carry a confidence in your areas of expertise in a way that does not brag.
When it comes to coffee, my level of knowledge is severely lacking. I could point out a handful of people I know that could take my ass to school in the realm of coffee tasting, the inner workings and concepts of an espresso machine, or any other detail of the coffee world. I’m sure with about 2.9 seconds you could also find millions that fit this bill with a simple Google search! I’ve only really focused on coffee at the artisan level for about a year, so in the coffee world you could easily call me a noob and I wouldn’t have any sort of counter-argument for you. Perhaps this knowledge will eventually saturate my mind over time, but for the time being, if you’re looking for a resource to review specific coffee roasts or reviews of various coffee/espresso machines, I highly recommend you keep looking for a much better source!
What the Heck is This?
This blog has a very specific focus, and thus, a very specific audience: Reviews of coffee shops in the Portland-metro area. I’ve been a consumer for as long as I can form cognitive and rational thoughts in my mind, so I can say that I am well-versed in the realm of being a consumer. Because of this amazing experience I have, I feel that I am more than qualified to express my opinion on the coffee shops that I visit. After all, the internet is there for people to feel more important about themselves by rambling on and on about their opinion to no on in particular. Thusly, I have carved out my space in the world wide web to do just that. Welcome to the world of my alter-ego JAM NA$TY. Yes, the name is always in all caps, and yes the ’s’ is always replaced with a dollar sign.Before you read my reviews, it might help if I laid out what I believe to be the main attributes of a good coffee shop experience. That way, if we do not share the same view of what a good coffee shop is, you will know that you can safely disregard anything I say about a shop without having to expend any effort reading my review. I believe a coffee shop visit is defined by 4 major attributes:
1. Coffee. This is pretty much a given. If your coffee shop serves Billy Bob’s Bathtub Roasted Dirt Clots coffee, guess what, your coffee shop sucks and there’s nothing you can do to make it good aside from change what coffee you use. I have a predisposition against Sumatran coffees based entirely on the fact that I don’t like a lot of the earthy flavors, but I’m also aware of that disposition so I don’t let it cloud my judgment!
2. Staff. While this may not be as important as the first attribute, it comes in at a very close second. A poorly-trained barista will mess up your drink very often, which is no good for anyone. It’s also important to note that I categorize the shop’s equipment in with the staff. The machine, the tamper, the portafilter, the grinder, and anything else I’m missing are all tools that the barista must master and use properly to craft an excellent drink. A friendly and well-trained barista can make the entire experience go from a good time to a super fantastic time, assuming the coffee is halfway decent. I love it when the staff has a friendly conversation with me while I ask horribly stupid questions that expose my severe lack of coffee smarts!
3. Ambiance. This is entirely cosmetic for me, since the atmosphere of a coffee shop really has no bearing on how your drink tastes (Aside from the shop being located right next to a giant pile of rotten eggs, I guess) but it completely effects your experience at the shop. If I go into a shop that makes me feel warm and cozy, I’m going to feel much better about the shop. That’s pretty obvious. If I go into a shop that has baristas that treat me like I’m inferior, or try to stab me, my experience there is ruined.
4. Accessibility. This one of sort of a given that I find many people overlook. I don’t want to have to park 10 blocks away from your shop and get nearly ran over 4 times before I actually make it inside. Portland has a bunch of weird driving areas, sometimes you get these one-way street mazes that you have to solve like some sort of game just to get to the left side of the street you were on. I also hate driving in Portland, which is why this becomes a large factor in deciding if I want to go to a specific coffee shop on any given day.
Why Would I Read This?
2. I keep it real.
3. I do the dirty work so you don’t have to!
That was a pretty wimpy list, but it was really good. Sometimes less is more. Point #1 is pretty relative, but I always laugh at my jokes so that means I’m pretty funny. When I say that I “keep it real” I mean that I’m not some anonymous reviewer on Yelp that types in ALL CAPS (only my name is like that!) that’s just some angry squid flailing their arms, or the others on there that are just shills for the coffee shop. This is all 100% me. I do not accept bribes or sponsors or any of that crap. Real Talk, nothing else. That means that you can trust what I say to not be influenced by anything except for my own opinions! The last item on that list was more for enlarging the size of my list, but I suppose it’s partially true. If I go somewhere and it’s absolute crap, you will get to know ahead of time and not have to waste your time going there and wasting your money and potentially burning your taste buds!
I’m Sold. What Should I Expect?
WHY DID YOU TYPE SO MUCH? GET TO THE POINT
Feel free to leave comments on this post and let me know what you think about the direction I want to take this blog in. I’d also appreciate any recommendations of coffee shops in the Portland area!
wjz hipu dnn